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Introduction

Introduction

Who we are 

North Park’s University Marketing and Communications (UMC) team helps the university develop and maintain its brand through strategic marketing and communications. We do this by providing expertise in design, websites, marketing, media relations, content creation, copy editing, copywriting, social media, and advertising campaigns. We are a team of strategic thinkers, creative problem solvers, and subject experts from various professional backgrounds—all with the goal of enhancing NPU’s reputation and brand.

What we do 

Marketing 

  • Help hire freelance photographers/videographers

  • Organize faculty/staff headshots twice a year

  • Primarily support undergraduate and graduate admissions campaigns but also other university offices

  • Support marketing for major university events

 

Communications 

  • Send “Faculty and Staff Bulletin” (biweekly email newsletter to faculty and staff) and “This Week at North Park” (weekly email newsletter to students, faculty, and staff) 

  • Website (editing, site structure and flow, front-end development for WordPress) 

  • Storytelling (news stories, social, North Parker magazine) 

  • Press releases and web stories

  • Run the official university social media

 

Design 

  • Stewards of NPU brand

  • Develop and update NPU branding guidelines

  • Design logos, brochures, banners, etc.